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Senior Customer & Market Insights Analyst

Company: Yamaha Corporation of America
Location: Buena Park
Posted on: January 23, 2023

Job Description:

DescriptionYamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. Yamaha promises to help people progress, express, and connect through music and sound.
Purpose of RoleGather, mine, and analyze data to uncover key customer, market, and cultural insights that drives the business forward.
Key Accountabilities Include

  • Ensures the accuracy and effectiveness in research data management, analysis, and reporting
  • Supports and collaborates on the customer, culture, and marketing research and analysis to meet team needs
  • Ensures and drives team strategies to instill understanding of insights and analytics
  • Develops research capabilities to align with industry best practices and contributes to a data driven organization

    Primary Responsibilities Include

    • Contributes and manages projects across all phases of the research process - including needs identification, methodology design, survey design, cross-functional management, data mining, analysis, and presentation
    • Analyzes relevant data and interprets into meaningful insights
    • Develops and designs research for less complex objectives. Learning to customize research approaches to address objectives
    • Leads the charge in identifying relevant macro and micro cultural and consumer trends and curates presentations to inform and drive a data-centric organizational mindset
    • Facilitates implementing the best research and data management practices within the team

      Here is What You Will Bring to the Table:
      Core Functional Competencies

      • Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
      • Data Management: Aggregate and clean internal and external data in structured formats for use in analysis and reports; ensure data validity
      • Data Visualization: Representation of data and information in the form of a chart, diagram, and/or graph
      • Metrics: Use of benchmarks and performance indicators for measurement against goals
      • Project Management: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project
      • Research: Systematically gather information and analyze data to gain insight and determine a path forward
      • Statistics & Analytics: Science of the study and manipulation of data, including ways to Gather, review, analyze and draw conclusions from data

        Core Behavioral Competencies

        • Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
        • Customer Focus
        • Decision Quality
        • Plans and Aligns
        • Collaborates
        • Self-Development
        • Situational Adaptability


          • BA/BS Degree in Marketing Research, Psychology, Sociology, Business Analytics, Behavioral Economics, Cultural Anthropology, Cognitive Science, or related field
          • Progressive experience in marketing research and/or consumer insights role
          • Proficient with various research methodologies and applications
          • Demonstrates success with writing and programming surveys, synthesizing data from multiple sources into actionable insights
          • Demonstrates success with analyzing and synthesizing data with analytical software (Q, SPSS, STAT, R, etc.) and with MS Office suites
          • Demonstrates success with handling multiple projects and adapting to shifting priorities


            • Master's degree or higher (in subjects stated above)
            • Moderator experience or equivalent training (i.e. RIVA, etc.)
            • Proficient in working with social analytical platforms (Sprinklr, Netbase, etc.)
            • Proficient with video editing programs and/or creative programs (iMovie, Adobe Suite, etc.)
            • 3+ years' experience in marketing research and/or consumer insights role

              Here is What We'll Bring to the Table:

              • Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
              • Performance based bonus program
              • Robust employee wellness programs including free music lessons
              • Gym and wellness reimbursement program
              • Tobacco cessation reward program
              • Free concerts from award winning artists
              • Discounted hotel, travel, entertainment, and other attractions
              • Employee product purchase program
              • Flexible work options (including hybrid schedule)
              • Casual dress
              • Vacation, sick-time and personal floating holidays
              • Inclusive and passionate culture


                • Up to $95,500.00 per year
                • The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time

                  If this role is 'music to your ears', please apply!

                  Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Yamaha Corporation of America, Buena Park , Senior Customer & Market Insights Analyst, Professions , Buena Park, California

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