Senior Customer & Market Insights Analyst
Company: Yamaha Corporation of America
Location: Buena Park
Posted on: January 23, 2023
Job Description:
DescriptionYamaha employees are committed to helping everyone
progress, express and connect through music and sound. We offer
innovative, finely crafted and award-winning products for the
entire journey. Yamaha promises to help people progress, express,
and connect through music and sound.
Purpose of RoleGather, mine, and analyze data to uncover key
customer, market, and cultural insights that drives the business
forward.
Key Accountabilities Include
- Ensures the accuracy and effectiveness in research data
management, analysis, and reporting
- Supports and collaborates on the customer, culture, and
marketing research and analysis to meet team needs
- Ensures and drives team strategies to instill understanding of
insights and analytics
- Develops research capabilities to align with industry best
practices and contributes to a data driven organization
Primary Responsibilities Include
- Contributes and manages projects across all phases of the
research process - including needs identification, methodology
design, survey design, cross-functional management, data mining,
analysis, and presentation
- Analyzes relevant data and interprets into meaningful
insights
- Develops and designs research for less complex objectives.
Learning to customize research approaches to address
objectives
- Leads the charge in identifying relevant macro and micro
cultural and consumer trends and curates presentations to inform
and drive a data-centric organizational mindset
- Facilitates implementing the best research and data management
practices within the team
Here is What You Will Bring to the Table:
Core Functional Competencies
- Customer Insights: Ability to understand and interpret customer
data, behaviors, and feedback into conclusions that can be used to
make marketing decisions
- Data Management: Aggregate and clean internal and external data
in structured formats for use in analysis and reports; ensure data
validity
- Data Visualization: Representation of data and information in
the form of a chart, diagram, and/or graph
- Metrics: Use of benchmarks and performance indicators for
measurement against goals
- Project Management: Plan, organize, and manage tasks and
resources to bring about successful completion of a specific
project
- Research: Systematically gather information and analyze data to
gain insight and determine a path forward
- Statistics & Analytics: Science of the study and manipulation
of data, including ways to Gather, review, analyze and draw
conclusions from data
Core Behavioral Competencies
- Yamaha Way (Will, Integrity, Initiative, Challenge,
Commitment)
- Customer Focus
- Decision Quality
- Plans and Aligns
- Collaborates
- Self-Development
- Situational Adaptability
Qualifications
Ideal
- BA/BS Degree in Marketing Research, Psychology, Sociology,
Business Analytics, Behavioral Economics, Cultural Anthropology,
Cognitive Science, or related field
- Progressive experience in marketing research and/or consumer
insights role
- Proficient with various research methodologies and
applications
- Demonstrates success with writing and programming surveys,
synthesizing data from multiple sources into actionable
insights
- Demonstrates success with analyzing and synthesizing data with
analytical software (Q, SPSS, STAT, R, etc.) and with MS Office
suites
- Demonstrates success with handling multiple projects and
adapting to shifting priorities
Preferred
- Master's degree or higher (in subjects stated above)
- Moderator experience or equivalent training (i.e. RIVA,
etc.)
- Proficient in working with social analytical platforms
(Sprinklr, Netbase, etc.)
- Proficient with video editing programs and/or creative programs
(iMovie, Adobe Suite, etc.)
- 3+ years' experience in marketing research and/or consumer
insights role
Here is What We'll Bring to the Table:
- Comprehensive benefits package including Medical, Vision,
Dental, LTD, Life-Insurance and 401k with match AND automatic
contributions
- Performance based bonus program
- Robust employee wellness programs including free music
lessons
- Gym and wellness reimbursement program
- Tobacco cessation reward program
- Free concerts from award winning artists
- Discounted hotel, travel, entertainment, and other
attractions
- Employee product purchase program
- Flexible work options (including hybrid schedule)
- Casual dress
- Vacation, sick-time and personal floating holidays
- Inclusive and passionate culture
Compensation
- Up to $95,500.00 per year
- The posted compensation is the base pay. This is the hiring
range and does not include bonus potential or the value of
benefits. The hiring range does not reflect total earning potential
over time
If this role is 'music to your ears', please apply!
Equal Opportunity Employer/Protected Veterans/Individuals with
DisabilitiesThe contractor will not discharge or in any other
manner discriminate against employees or applicants because they
have inquired about, discussed, or disclosed their own pay or the
pay of another employee or applicant. However, employees who have
access to the compensation information of other employees or
applicants as a part of their essential job functions cannot
disclose the pay of other employees or applicants to individuals
who do not otherwise have access to compensation information,
unless the disclosure is (a) in response to a formal complaint or
charge, (b) in furtherance of an investigation, proceeding,
hearing, or action, including an investigation conducted by the
employer, or (c) consistent with the contractor's legal duty to
furnish information. 41 CFR 60-1.35(c)
Keywords: Yamaha Corporation of America, Buena Park , Senior Customer & Market Insights Analyst, Professions , Buena Park, California
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