Senior Marketing Manager (Marketing Communication)
Company: Yamaha
Location: Buena Park
Posted on: May 21, 2023
Job Description:
Introduction
Yamaha employees are committed to helping everyone progress,
express and connect through music and sound.We offer innovative,
finely crafted and award-winning products for the entire journey.
As the world's largest musical instrument manufacturer, we are
known for our quality, customer service and innovation.
Purpose of Role
This strategic Senior Marketing Manager in the Pro-Audio Department
will lead the function and be accountable for the communication of
a product's customer value proposition to the market by effectively
executing the defined go-to-market strategy. The Marcom function is
at the center of the hub-and-spoke model and is responsible for
gaining the input and expertise out of the other parts of the
Integrated Marketing Group (IMG) and the broader organization to
deliver the intended awareness, consideration, trial, and repeat
goals of a particular product or campaign.This role is also tasked
with elevating the Yamaha brand equity with customers by delivering
effective and compelling messaging to market.The Senior Marketing
Manager is a people leader therefore will have direct reports.
Key Accountabilities Will Include
- Ensure effective coordination of Marcom strategies across
multiple product segments within a Category and align all to the
overall Category and Integrated Marketing strategic
objectives.
- Drive growth across key brand dimensions including sales,
market share, profitability, customer acquisition, and brand equity
through effective campaigns
- Ensure that Yamaha maintains a consistent brand image and
product positioning in campaigns and communications
- Ensure that the category Marcom budget aligns with Yamaha
priorities and highest impact activities and stays within
guidelines
- Drive the Yamaha Go-To-Market strategies for assigned product
categories to create demand and preference for Yamaha products
- Attract, engage, and develop team members within the
department
Core Functional Competencies
- Analytics - Use data to inform marketing strategy and
activities
- Brand Ambassador - Serve as a representative for the Yamaha
brand and its partner brands to customers in direct
person-to-person(s) experiences
- Competitive Intelligence - Ethically gather and analyze data
about competitor organizations, customers, and the market for the
purpose of business advantage
- Customer Insights - Ability to understand and interpret
customer data, behaviors, and feedback into conclusions that can be
used to make marketing decisions
- Marketing Communication Integration - Integrate marketing
communication campaigns across modes and channels
- Marketing Plan Development - Define, organize, and manage
marketing activities and resources to bring about successful
execution of marketing campaigns
- Marketing Strategy Development - Select a course of action to
achieve marketing goal
- Project Management - Plan, organize, and manage tasks and
resources to bring about successful completion of a specific
project
- Sales Alignment and Support - Align marketing work with, and
support, sales efforts
Core Behavioral Competencies
- Customer Focus
- Decision Quality
- Instills Trust
- Strategic Mindset
- Cultivates Innovation
- Yamaha Way (integrity, will, challenge, initiative,
commitment)
Ideal Qualifications
- Demonstrated success identifying customer insights and needs
for effective marketing communications
- Able to build cross-platform traditional, digital, and social
marketing programs
- Proficient in Microsoft Office with advanced PowerPoint and
Excel skills
- People and budget management
Preferred Qualifications
- Demonstrated success writing compelling creative briefs and
leading a team of creative / media agency partners
- Experience developing marketing strategies and communications
with top consumer brands
- Experience leveraging target market segmentation to identify
high-potential customer segments and well-articulated customer
personas
- Experience leading traditional and digital channel strategies,
and production processes, including print/digital advertising,
digital/social/content marketing, trade shows, PR, and sales
support tools
- Experience collaborating across multiple geographies and
cultures
- Experience with creative development tools / software
(Workfront, Wrike, Teamwork, Asana, etc.)
- Demonstrated success in a high-volume, matrixed
organization
Here's What We'll Bring
- Comprehensive benefits package including Medical, Vision,
Dental, LTD, Life-Insurance and 401k with match AND automatic
contributions
- Performance based bonus program
- Robust employee wellness programs including free music
lessons
- Gym and wellness reimbursement program
- Tobacco cessation reward program
- Free concerts from award winning artists
- Discounted hotel, travel, entertainment, and other
attractions
- Employee product purchase program
- Flexible work options (including hybrid schedule)
- Casual dress
- Vacation, sick-time and personal floating holidays
- Inclusive and passionate culture
Compensation
- Up to $140,000 per year
- The posted compensation is the base pay.This is the hiring
range and does not include bonus potential or the value of
benefits.The hiring range does not reflect total earning potential
over time
Equal Opportunity Employer/Protected Veterans/Individuals with
Disabilities
The contractor will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: Yamaha, Buena Park , Senior Marketing Manager (Marketing Communication), Executive , Buena Park, California
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