Director of Marketing

Company: Jobot
Location: Buena Park
Posted on: November 24, 2022

Job Description:

Director of Marketing Needed for #1 Industry Leading Legal Hemp and E- Liquid Producing Organization!
This Jobot Job is hosted by Jacob Hummel
Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.
Salary $150,000 - $175,000 per year
A Bit About Us
Our organization is a world-renowned premium e-liquids brand that represents greater freedom of expression through unique ideas and tastes while retaining its own iconic style and originality. Our organization is the best one-stop shop for all Delta-8 THC products Due to recent growth, we are looking for a Director of Marketing to add to our growing team!
Title Director of Marketing
Location La Mirada, CA
Salary $150,000 - $175,000
Requirements Marketing/ ROI Forecasting/ Consumer Products

Why join us?

• Competitive base salary $150,000 - $175,000
• Full benefits Medical, Dental, Vision
• Generous Paid time off (PTO)
• Vacation, sick, and paid holidays
  Job Details
  
  • Collaborate with the Sales Teams on customer-driven campaigns, lead generation, and the delivery of engaging collateral and content to drive growth.
  • Oversee the design and delivery of integrated marketing campaigns and promotions across channels to drive B2B and B2C customer acquisition, education, and retention.
  • Strategically monitor marketing spend to maximize ROI, contribute to the planning and development of marketing budgets and forecasts, and share a responsibility to build and optimize brand P&Ls.
  • Lead product marketing efforts, working cross-functionally on product positioning, packaging, pricing, and promotion.
  • Serve as the customer experience leader and work cross-functionally to align the organization's customer-facing functions including sales, research, commerce, and customer care.
  • Oversee the design and delivery of comprehensive and ongoing communication, media, partnership marketing, and public relations strategy with cohesive messaging and a compelling narrative across channels.
  • Leverage consumer insights on buying behaviors and preferences to inform the product innovation timeline to recommend opportunity gaps and launch new categories.
    Qualifications
    
    • 5+ years of marketing leadership experience in positions of increasing responsibility
    • A track record of success in a relevant consumer products industry
    • Experience leading brands with retail marketing programs
    • Previous experience with full or partial P&L responsibility and ROI metrics
    • Bachelor's degree required
    • Cannabis, Consumer Products, Manufacturing industry experience is a plus
      Interested in hearing more? Easy Apply now by clicking the "Apply" button.
      

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