Lead Generation Specialist- Digital Marketing

Company: Orora
Location: Buena Park
Posted on: January 21, 2023

Job Description:

At Orora, we believe our packaging touches lives and together, we, together as a team, deliver on the promise of what's inside. From custom packaging design and packaging materials, to prototype development and manufacturing, packaging automation and equipment, kitting and fulfillment, global sourcing, and full service warehousing and logistics, our packaging consultants develop cutting-edge, innovative solutions that take a product from concept to consumer. It is with this passion and commitment to innovation, we believe in hiring and developing the very best talent by living our core values of Teamwork, Passion, Respect, and Integrity every day. These core values define who we are and how we operate. They shape the way we work with each other, with our customers, and with our communities. Every day, we deliver packaging solutions that exceed our customers' expectations while solving complex problems as a team. We believe that all team members (irrespective of their role or level), should aspire to distinctive leadership behavior, as we continue to deliver on the promise for our customers, shareholders and each other. Leadership is not tied to a job title, i.e. you don't need to be accountable for a team to be considered a leader.

Lead Generation Specialist (Digital Marketing)

The Lead Generation Specialist will play a critical role in the planning, management, and execution of OPS digital experience solutions and marketing campaigns. These experiences and campaigns are part of a multi-dimensional and multi-channel digital experience strategy to improve the Orora customer experience and drive demand generation for our businesses.

Summary of Role and How You'll Fit In

As Lead Generation Specialist you will work with Marketing, IT, & Sales teams to cultivate leads and ensure users have a consistent, high-quality experience across the digital experience solutions.

This position reports to the: Senior Manager of Digital Experience

Travel Requirement: up to 20 %

FLSA Status: Exempt

Key Responsibilities

• Use prospecting strategies to lead initial outreach to prospects
• Identify the needs and challenges of the prospective customer
• Determine the prospect's interest in various packaging solutions
• Schedule discovery meetings for sales representatives, product specialists and prospects
• Assist with pipeline management activities and reporting
• Analyze market reports to determine where to seek out new business
• Establish contact with new business opportunities through digital marketing channels
• Create proposals for existing customers to better help them with their business while utilizing company products
• Maintain positive growth in your market area
• Work to convert losses into wins to the best of your ability
• Get in front of potential problems in order to minimize potential loss
• Travel to destinations to best facilitate business growth
• Utilize senior staff for training and guidance
• Stay current on digital experience & marketing trends to provide strategy recommendations
• Performs other duties and/or responsibilities as requested.
  
  Requirements
  
  Minimum Qualifications:
  
  • Bachelor's Degree or equivalent experience and 2-3 years of Sales, Digital Marketing, Ecommerce or related experience
  • Effective telephone, email and listening skills
  • Proficient in utilizing CRM platforms, Marketing Automation platforms, Microsoft Office
  • Self-starter attitude with superior communication, presentation, writing skills and attention to detail
  • Ability to prioritize different projects and stay on schedule
  • An understanding of how to interpret P&L, financial and other sales reports
  • Willingness to travel domestically with occasional international travel
  • Ability to manage multiple projects and priorities simultaneously
  • Understanding of common SEO, digital advertising, and digital marketing strategies
    Preferences
    
    • Experience with Adobe Experience Cloud, Adobe Commerce Cloud
    • Packaging industry experience
    • Related experience for B2B organizations
      About Us
      
      At Orora Packaging Solutions, we believe our packaging touches lives. Together, we deliver on the promise of what's inside. We help customers develop optimized packaging solutions that transform the packaging experience. From custom packaging design and packaging materials to prototype development and manufacturing, packaging automation and equipment, kitting and fulfillment, global sourcing, and full service warehousing and logistics, our packaging consultants develop cutting-edge, innovative solutions that take a product from concept to consumer.
      
      Our Culture
      
      We believe in a fostering a culture of excellence - based on our Values (what we stand for), Vision (what we want to achieve) and Behaviors (everyone performing to the best of their ability).
      
      What We Value
      
      We value Teamwork, Passion, Respect and Integrity. These core values define who we are and how we operate. They shape the way we work with each other, with our customers, and with our communities. Every day, we deliver packaging solutions that exceed our customers' expectations.
      
      Our Vision
      
      Our vision is to be the industry-leading packaging solutions and displays company
      
      How We Behave
      
      We believe that all team members (irrespective of their role or level), should aspire to distinctive leadership behavior, as we continue to deliver on the promise for our customers, shareholders and each other. Leadership is not tied to a job title, i.e. you don't need to be accountable for a team to be considered a leader. At Orora leadership is encouraged at every level, within the team.
      
      What We Offer
      
      Our rich benefits packages are designed to support the health and well-being of both our eligible co-workers and their families. Here's a sample of the benefits we offer:
      
      
      • Medical
      • Dental
      • Vision
      • Generous PTO
      • 401(k) with a Company Match
      • Flexible Spending Accounts
      • Employee Assistance
      • Group Life and AD&D
      • Voluntary Life and AD&D
      • Group Short-Term Disability
      • Group Long-Term Disability
        
        Equal Employment Opportunity Statement
        
        We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodations to qualified individuals with disabilities, as need, to assist them in performing essential job functions
        
        If you are interested in applying for employment with Orora Packaging Solutions and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at: careers@ororagroup.com for additional support and guidance
        
        Recruitment Agencies
        
        Orora does not accept unsolicited agency resumes. Orora is not responsible for any fees related to unsolicited resumes.
        
        Solicitation of Payments
        
        Orora does not solicit payment from our applicants and candidates for consideration or placement.
        
        Nearest Major Market: Los Angeles

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