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Digital Marketing Manager

Company: Ria Financial
Location: Buena Park
Posted on: March 20, 2020

Job Description:

The Digital Marketing Manager (AMERICAS) will be responsible for working with the Global Digital Marketing team to drive, develop and execute the marketing strategy for the Ria Digital business. The Digital Marketing Manager will define and execute against market-specific tactics to drive new customer acquisition. The ideal candidate will have a strong understanding of customer segmentation and demonstrated experience in managing global PPC, display and paid social campaigns. The candidate will be responsible for working cross-functionally to drive new customer growth and ongoing ROI improvements across the region. -- -- Responsibilities Develop and implement marketing strategy driven by Global Marketing in all Ria digital send countries in the Americas region Develop execution plans to support digital marketing tactics such as PPC, SEO, Display, Paid Social and Email Drive and strengthen Ria's digital awareness and brand position in the region Lead development and execution of ethnic and other targeted marketing plans to reach Ria Digital's key corridors/segments Identify specific regional marketing goals and objectives Collaborate with the Global Social Media Coordinator to support the organic social presence on Facebook & Twitter, partner with global owners of YouTube & Instagram Analyze competitors and recommend improvements to marketing strategies and messaging by country Work closely with Ria brick & mortar marketing teams in the region to identify cross-channel synergies Recommend strategies to integrate into local regional marketing plans Assist Global Marketing team in developing creative and messaging strategies Support Global Product team to market ongoing pricing initiatives and seasonal promotions -- -- Desired Skills and Qualifications 5+ years in a general digital marketing role, preferably in the financial services and/or payments industry. Agency experience a plus Experience managing large scale digital marketing programs, including experience with media planning and execution Strong background in mobile marketing, including mobile app promotion Excellent written and verbal communication skills including experience presenting to stakeholders and senior leadership Strong project management skills including extensive multi-tasking and prioritization abilities Related Bachelor's degree or equivalent work experience necessary

Keywords: Ria Financial, Buena Park , Digital Marketing Manager, Advertising , Buena Park, California

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